The President of Motorola Says That The Prices of The IPhone Are “Noisy”

A few days ago The New Yorker published a long interview with Jony Ive, head of design hardware and software from Apple, and it this Steering He criticized the motorcycle Maker of Motorola service, indicating that to leave design decisions to the user “abdicas your responsibility as a designer”.

Rick Osterloh, President of Motorola, did not hesitate to respond to these criticisms, and said that in his opinion the end user should be involved in the product design process. Not only that: also left pildorita for Apple mobiles.

What we see is a dichotomy in this market that you have people like Apple who wins that fortune and that charged outrageous prices. We do not believe that this is the future. We believe that the future lies in offering similar experiences and a great capacity for choice for the user at affordable prices.

Osterloh argued that you one of the major problems of the mobility segment is also a great opportunity to for manufacturers: “the make really good, cost-effective devices for people who don’t want to spend a lot of money”.

The view of Osterloh seems clearly aimed at those ranges of input that are taking particular interest in emerging countries, but the truth is that the philosophy of Apple is working very well the Cupertino company. In fact already mentioned how the sector is becoming more polarized: the mid-range is increasingly in no man’s land, and while in the low range margins is obligated to have a big volume, is in the high range where it certainly seems to be “pasta”.

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