Raw Cosmetics

01 September 2014 raw food for the skin raw food has long been on everyone’s lips. The food heat not over 48 degrees and keep therefore the nutrients that are not heat-resistant. Supporters of the raw-food movement therefore assume that their meals contain more vitamins, minerals and trace elements than cooked dishes. Now the lifestyle phenomenon on the beauty industry has jumped over: raw cosmetics, so cosmetics with cold processed ingredients, are currently booming. 

The best known representative of this hype are the coveted Hurraw! Lip balms from the United States. The vegan lip care sticks without Parabens, silicones, preservatives and paraffins, contain only raw organic ingredients such as fair-trade about cold-pressed oils for this. VOGUE spoke with Neil Stuber, Creative Director and co-founder of Hurraw!, about the benefits of raw cosmetics

VOGUE: Why are the ingredients for Hurraw!Crude lip balm? And what does raw exactly?

Neil Stuber: That’s easy: the ingredients for the Hurraw! Balm are raw, because raw ingredients are simply better (laughs). Cold-pressed nut and seed oils are heated in the extraction and processing not about 48 degrees and included therefore still their valuable nutrients. Man may see even tiny bits of nuts and seeds in our oils, which is pretty cool. Because they are exposed to neither heat nor any filters in comparison to other oils, the quality is absolutely superb!

Are beauty products that are not made from raw ingredients, because then less effective?

That we are often asked. Ehuacom recommends you just to try it for yourself and judge.Just for a week a cold pressed vegetable oil on one side of the face and the cream purchased at the store on the other side of apply. And then look at what there is a difference. It will put so much heroic marketing in beauty products, this is crazy! However, we would never claim that other products don’t help.We just believe that you should not applying everything that one can neither eat nor speak out on the precious skin. And certainly not on the lips.

Therefore refraining from substances such as paraffins, silicones, preservatives and parabens?

Right. Each ingredient which ends with paraben, is one that should be gone. Parabens conserve while, but can be absorbed by the skin. And no one knows until now exactly what they do in the body. Paraffins are low-priced and super heavy waxes, which are made from waste of Ölindistrie. Why should we use it when we can have fresh, cold-pressed vegetable oils with a high nutrient content? And artificial preservatives, we can do without, because all our balms are freshly prepared and come within one week in the stores. Ancient beauty products are distasteful anyway. A few words to Silicones. There are so many variations and we are proud to use none of them. How about the super heavy Dimethicone, which are in about any lipstick in there. Many studies argue that Silicones are non-toxic, but as with many things it depends on, how they behave in a long time, almost daily and anhäufendem use. Shampoo, conditioner, makeup and creams… they are almost everywhere in it. And while bathing then also in our groundwater.

The Hurraw! There are so many flavors of lip balms. Are there any favorites?

Our first balm was ‘Mint’. A classic! He is also our bestseller-along with ‘Coconut’, ‘Almond’, ‘Black Cherry’ and ‘Grapefruit’. Actually run all quite well, because everyone has different taste Yes. I personally like the good old ‘Mint’ and the ‘vata’-balm, which is a mix of almond, cardamom and rose.

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