Goodbye Motorola, That Will Be Named as “Motorcycle by Lenovo” The Range Smartphones Lenovo’s High

The history of Motorola as a manufacturer of mobile has had significant ups and downs. The brand that invented the mobile phone, remember the mythical DynaTAC, had its time of glory at the beginning of the 21st century, where the stylish RAZR and V3, with a recognizable design distance today still, He seduced a good part of the users, before the smartphone era.

But the American brand has been another victim of smartphones. After a few bad years Motorola fell in the hands of Google in 2011, which re-launched it with interesting terminals, like the first motorcycle G, to sell it in 2014 to Lenovo. And it is the Chinese brand which has decided that we will not see Motorola smartphones, becoming the old logo in the family of smartphones of high range within its catalogue.

Rick Osterloh, one of the highest leaders of Lenovo, has taken what could be the greatest news related to mobile in this edition of CES. After less than two years with the brand under his belt, the Chinese have decided to integrate Motorola within its major brand, Lenovo, so it passes to give name to the high-end terminals (to be called “Moto by Lenovo”), being Vibe brand to lower category phones.

A successful idea?

The movement certainly surprises. Motorola is a brand known by much more people than Lenovo, at least for these lands, and the fame of the American brand has been reinforced in recent years with its careful strategy of terminals, with few terminals, but with different versions of the bike G as one of the phones to be highlighted by its quality/price ratio.

Why move to a second-degree Motorola brand to use Lenovo as a principal name does not seem a good idea, Although we imagine that his studies have done to make this decision. Lenovo will have to invest much money in advertising to reposition its brand, something difficult in a market with several brands and longstanding.

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Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com

Lenovo is killing off Motorola, will brand phones as ‘Moto …

Lenovo is killing off Motorola, will brand phones as 'Moto ...

Source: thenextweb.com