Samsung Would Be Ready to Abandon Low End Smartphones in Europe

According to some rumor coming from Themotorcyclers, precisely from the portal QontentMatters.nl, it would seem that Samsung may soon stop marketing its low-end smartphone in the country and in other countries of Western Europe. +

Samsung Would Be Ready to Abandon Low End Smartphones in Europe

Specifically, we talk about the whole family of products that have a list price of less than 250 Euro, which may no longer be available in Europe starting in the next few months. The Italy seems to be one of the markets concerned by this new strategy of Samsung, although for the moment there are still official confirmation from the manufacturer.

The move, if confirmed, appears quite sensible and is intended to offer a portfolio of products less confusing and more focused on the needs of different markets. All low end smartphones made by Samsung would thus marketed mainly in emerging markets, leaving the Western markets only the medium and high end products, like the Galaxy S series or Galaxy A.

Moreover, the ever increasing spread of brand intending to compete in the low-end imposes a restructuring of sales policies, although this solution could adversely affect the shares of market share of South Korean manufacturer in Europe. We remain so pending official confirmation by Samsung.