In February the technological surprise gave it Fendi with its drones on the catwalk and now Polo Ralph Lauren just get over it with a Parade in hologram 4 d on the Lake in Central Park. Brands come in technology his perfect ally in the constant race to find the surprise and the spectacular. New York is the fashion week for an so visual as this experiment.
Polo Ralph Lauren had a 60 meters high water screen at the Lake in Central Park. It appear the models along with the monuments of New York presenting innovations of the next collection spring-summer 2015.
While the older sister of Polo is presented on the last day of New York, this Thursday 11, Polo has wanted to make the red carpet opening of her new Megastore in New York’s Fifth Avenue.
In the words of the own Ralph Lauren:
I had really wanted to do something big for this new line, something in the city, something modern. We went back to Central Park, a place that I love and captured the spirit of Polo Ralph Lauren with a truly innovative fashion and technology mix.
This is an advertising campaign well developed leveraging new media.
No one can deny that the New York fashion week is the best showcase for the world. And hopefully continue.
See complete gallery» new shop Polo Ralph Lauren on Fifth Avenue (5 photos)
Fashion shows spring/summer 2015
3.1 Phillip Lim spring/summer 2015
Victoria Beckham spring/summer 2015
Tommy Hilfiger spring/summer 2015
Tibi spring/summer 2015