At first glance this helmet does not show great attractiveness, at least aesthetic, for the consumer. But we must also remember that safety equipment is not considered a reference in the fashion world, and that helmet is no exception. However, with it you can contribute with a noble cause: the reduction of the impacts of consumption on the environment. This is because the product is manufactured from recycled newspapers, a nice way to reuse the paper giving continuity to the life cycle of the material.
The concept of the Paper Pulp Helmet(Free Translation Pulp Helmet) was created by a group of artists with the intention of guaranteeing safety and comfort to the cyclists of a program of sharing of bicycles in London, similar to Bike Sampa or Bike River.
The creators of the helmets: Tom Gottelier, Bobby Petersen and Ed Thomas, all graduates of the Royal College of Art in London, believe that the equipment is really useful for safety and can be sold for just £ 1, In shops or automatic machines near the stations of the bicycles, thus making the use of the service more practical.
In addition to the affordable sale value, because it is manufactured from the pulp extracted from abandoned newspapers in subway and bus stations, the equipment contributes in an important way to the preservation of the environment. After turning the newspaper into raw material, it is shaped into a fruit basket whose shape resembles that of traditional bicycle helmets. After drying, a strap is fitted so that the rider can fasten the helmet to the chin, ensuring greater safety. Ready! That simple.
It is important to note that such helmets are also resistant to rain, considering that the formula mixes organic adhesive pigments, making the helmet preserve its characteristics for about 6 hours of continuous exposure to water. And when it ends up being unused, highlight another important point: the object can be processed once again and give shape to new helmets.
Still you can say that the helmet looks fragile, which will not protect you in case of an accident. What might seem like a valid statement is an argument immediately rejected by product creator Bobby Peterson in asserting that initial tests indicated that helmets are safe and that they follow strict European safety standards.
It’s an interesting concept because, besides being cheap, it can be a hand in the wheel for anyone who wants to enjoy the bike sharing program without having to program much before leaving home, making it more accessible.
Would you use?