In terms of innovation on the web, competitors copy constantly. See for example the navigation feature tabbed present in almost all current browsers. Originally it appeared in a browser called NetCaptor, but there are also those who say that this feature first appeared in Opera or Firefox. Social networks also follow the trend of copying features from each other, all with the end goal of getting more users and keep current members interested.
So it’s not too surprising that we see the Orkut copy a first feature seen on Facebook. The name “Like” button (which in Brazil was translated as “Like”) won a similar in the social network Google and began to be activated this week. Now Orkut members can mark that enjoyed a post or update other members by clicking the “Like?”.
But unlike the version of Facebook, “Like it?” Orkut is not just a button with a verb. By clicking on it, you can also associate 11 emoticons representing different moods or feelings to represent how he really feels about the update. The choice of expression can also be changed afterwards.
This feature is being activated gradually to all users of the social network and still this week all been able to see her.
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