New Tommy Hilfiger Watch Campaign Brings Jasmine Tookes As Protagonist

The Tommy Hilfiger brand, traditional by presenting in their advertisements the American lifestyle, brings as the star of the autumn and winter the angel of Victoria’s Secret Jasmine Tookes. The exotic beauty of the 26 year-old model, born in Huntington Beach, California, talk with various ethnic groups through its African and West Indian traits and prints the lightness “american way life” of the label.

Women’s Tommy Hilfiger collection revisits the classics with a modern and stylish vista update in leather textured finishes, gold and chrome metal finishes smooth. The play estrará women available in Brazil is of gold and steel bracelet with work in tressê, a technique that causes certain material strips stay and braided in high relief. 37.75 box mm Golden steel and also has 3 ATM resistance.

Already the menswear collection features classic steel bracelets with delicate dials for a surprising contrast and color combinations that are maritime brand’s signature. The clock mechanism is multifunctional Quartz. The box has 45.66 mm and 5 ATM resistance.

Are sports parts that earn attractive neutral accents and metallic urban cool. In Brazil, only two models of this collection, one female and one male, will be on sale exclusively in stores Vivara and in e-commerce.


About Movado Group Inc.
One of the first manufacturers of the world watches, Movado Group, Inc. designs, develops, manufactures and distributes some of the most recognized and respected brands 10 worldwide. The group own brands like Movado, EBEL, Concord and Movado ESQ along with the marks licensed Coach, Hugo Boss, Juicy Couture, Lacoste, Tommy Hilfiger and Scuderia Ferrari.

Have factories in Switzerland, corporate office in Paramus, in the USA, and in Bienne, in Switzerland, and sales and distribution offices are spread all over the world, with more than 1500 employees. At Insidewatch  in Brazil the watches are exclusively assembled and distributed by Vivara, with the exception of Swiss Movado. MGI is a company listed on the New York Stock Exchange, and its shares are traded by the symbol MOV.

About the Vivara
Founded in 1962 with the Mission of transforming dreams into jewelry, Vivara follows with the commitment to develop products with the same care with which the ancient Goldsmith made, creating unique and timeless pieces, with rich detail and daring in its forms. Today, Vivara is the largest network of jewelry stores of Brazil, with more than 160 stores in the main cities of the country.