Brazilians Want to Watch Intelligent, But Few Know What a Wearable

Qualcomm QuISI index points to the influence of technology in the lives of Brazilians

The Brazilians have not yet mastered the concept of wearable devices, such as clocks and smart goggles, but desire a. According to the Qualcomm innovation Society Index (QuISI), 68% of respondents consider don’t have full knowledge about this equipment. Other 31% say understanding the concept of wearable electronics devices. Still, 48% plan to buy a unit of type soon. Among those who wish to acquire so-called wearables, 68 percent cited watches via watchtutorials, 28% reminded of bracelets and 23% plan to buy a pair of glasses, although no smart goggles is officially sold in Brazil.

Although the study shows that 86.5% of the respondents consider as medium or high the influence of technology in their lives, only 10% have a device connected at home, be it a gaming consoles, security cameras or smart televisions.

These data show that the concept of Internet of things has not been fully introduced in the country. For IDC, consultancy that conducted the study, it is necessary that manufacturers and retailers work together to show the benefits of these products connected.

The market of Internet of things in Brazil for connected devices in the home represents 436 million dollars. In the case of connected vehicles, 116 million dollars. Wearable devices represent only 20 million dollars.

The QuISI pointed out also that Christmas and Black Friday are not fundamental to the decision to purchase new appliances. Among those who wish to buy a new smartphone, for example, only 12% and 10%, respectively, want to buy the handset on these dates.

The research pointed out also that 63% of the population already has a smart phone. In addition, between the cell phones sold in the first quarter of 2015, 90% were smart phones, pointing to the accelerated replacement of simpler models, called feature phone over the next few years.

While the Smart phone market foresees growth, sales of tablets should stagnate next year. According to the study, 45% of respondents did not want to buy a new handset in the coming 12 months. Other 17% don’t know.

The study was conducted by Qualcomm in partnership with IDC Brazil with 385 people older than 18 years of classes A, B and C in each of the participating countries: Brazil, Mexico, Colombia and Argentina. The research was done over the Internet with smart phones and brings the intersection of answers with data from IDC and knowledge base of public sources of information. The goal is to show how these countries are prepared to develop an innovative society.